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Facebook CEO Wants to Sell Oculus Rift at ‘Lowest Cost Possible’

Oculus VR hasn’t addressed the pricing of its eventual consumer version of the Oculus Rift virtual reality (VR) headset all that much. That’s partly because we’re still a ways out from the launch of that product, but it’s also to do with the fact that the company has managed to keep its two development kits, DK1 and the upcoming DK2, at relatively low price points, going for $300 USD and $350 respectively. It’s an encouraging sign that the consumer hardware won’t end up costing too much, despite the quality of the components and technology. In fact, Facebook CEO Mark Zuckerberg reportedly wants to see the device ‘at the lowest cost possible’.


That is according to Oculus VR CEO Brendan Iribe. Speaking to Ars Technica at this week’s E3 in Los Angeles, California, Iribe revealed that the Zuckerberg, who recently bought Oculus VR for $2 billion, wanted to sell the kit for even lower than Iribe himself would like.

“I think [the Facebook buyout] is going to allow us to deliver consumer V1 at a lower cost, because we’re not trying to drive a high margin on this,” Iribe revealed. “Mark, especially, wants to bring the cost down, him more than me. I do, too, but at the same time we were planning to run a business, hopefully a break-even [or] profitable business off of this, not a money-losing business. Mark is much more in the mindset of ‘Let’s get this to scale with the best quality product at the lowest cost possible.’

“I’m hopeful we’re not going to be losing money on [the hardware], but I think everybody agrees that if we can do it at cost that would be great for everybody. As Mark says, as you start to get to race to scale there are a lot of opportunities to monetize that are really great for consumers, because they get a really low-cost product.”

The same article suggests that the consumer version of the Oculus Rift should hit in 2015, or the company would be ‘disappointed’. That does seem to suggest the release is a little further away than the early 2015 launch many had hoped for. Still, the company will be shipping DK2 next month will a host of new improvements, which will certainly keep enthusiasts happy. VRFocus will continue to follow the progress of the Oculus Rift and Oculus VR, bringing you every detail.

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