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Kite & Lightning Reveal NBC Collaboration for The Voice 360: Be the Coach

NBC today revealed The Voice 360: Be the Coach, as previously reported by VRFocus, a new virtual reality (VR) experience set to tour the US this month. Following the official announcement however, acclaimed development studio Kite & Lightning confirmed to VRFocus that they are the studio responsible for the development of this high profile consumer software product.

In The Voice 360: Be the Coach, fans will get to sit in the famous coaches’ chair and via an Oculus Rift head-mounted display (HMD) will experience an entire “blind audition.” Fans will sit next to and interact with new season seven coaches Gwen Stefani and Pharrell Williams, as well as returning coaches Adam Levine and Blake Shelton.


While seated in an actual coaches’ chair, the Oculus Rift HMD takes fans on a four-minute journey inside The Voice studio with a live-action stereoscopic 3D video. During the audition, the chair will actually turn 180 degrees, revealing the performer. The experience concludes with audition comments from each coach and the musician choosing his mentor.

The travelling coaches’ chair began touring in 2012 to promote the second season of The Voice and this new experience launches this month. You can find out the venues that The Voice 360: Be the Coach will visit here and VRFocus will bring you a hands-on report of the software very soon.

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