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Oculus ‘want to stay in that $200-$400 price range’ for Consumer Rift

With so little information on the consumer version of the Oculus Rift virtual reality (VR) head-mounted display (HMD) revealed, it seems a little premature to start thinking about pricing. That’s partly because the development kits for the device released so far, DK1 and DK2, have been fairly priced at $300 USD and $350 respectively. Fortunately, it seems as if the company wants to stay in that range come the full launch, if perhaps not a little cheaper.


Oculus VR revealed as much to Eurogamer in an interview published this week. When asked about pricing for the consumer Oculus Rift, the company’s VP of Product Nate Mitchell revealed that: “We want to stay in that $200-$400 price range. That could slide in either direction depending on scale, pre-orders, the components we end up using, business negotiations…”

Oculus Rift founder Palmer Luckey also chimed in, stating: “Whatever it is, it’s going to be as cheap as possible.”

“That’s really the goal,” Mitchell concluded.

Oculus VR is constantly talking about what it will take for VR technology to reach the mainstream, and pricing will be a key component of that. Of course, the consumer version of the Oculus Rift is expected to make several significant leaps beyond the recently-shipped DK2, including increased display resolution and potential brand new features. Just how realistic that price bracket is remains to be seen, then.

We’re yet to hear about a release window for the consumer Oculus Rift, though the company’s Oculus Connect event in Hollywood, California this month could reveal new details. The company has at least promised to reveal new information on ‘the latest Oculus hardware’ whatever that may be. That takes place on 19th & 20th September 2014. VRFocus will continue to follow Oculus VR and the Oculus Rift going forward, reporting back with any further updates and developments.

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