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Open.TV Launches IndieGoGo Campaign for VR Shopping Network

Virtual reality (VR) technology has already had an impact on a number of areas of everyday life and now its targeting shopping. Today sees a new company named Open.TV launch an IndieGoGo campaign for a new VR shopping network. The company hopes to raise $100,000 USD by 2nd November 2014 in order to take on the likes of Amazon in creating the first VR-dedicated online shopping experience that plans to integrate the Oculus Rift head-mounted display (HMD).


Open.TV combines 3D product images, dynamic video and point of view (POV) cameras to create an immersive shopping experience. Users will get a first-person view of products being unboxed and then be able to inspect those products from a number of different angles. Staff will offer opinions on products to help customer’s decisions and provide videos of the product in use. The campaign’s base goal will allow the company to create a new video once a week, with more videos being added per week for each $100,000 raised past that.

The service plans a full launch in February 2015. Funding needs to reach a $600,000 goal for new videos to be posted every day. It doesn’t appear as if integration with the Oculus Rift will be available at that time, but the company has said that it will “embark on an aggressive effort to pioneer VR content and technology” in the future. The more money the campaign raises, the faster it can realise this goal.

Those interested in Open.TV can put in a basic pledge of $20 to have their name placed on the company’s founder page. Going up from there backers can order bonuses such as shirts and hats. VRFocus will continue to follow Open.TV’s campaign, reporting back with any further updates.

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