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Mercedes-Benz Joins The VR Race With Google Experience

VRFocus has previously reported on the motor industry experimenting with VR. Toyota for instance has developed the Teendrive 365 virtual reality system, and we’ve also seen a motorcycle riding experience from Victory Motorcycles. Now another one major car manufacturer is trying to expand this further.

Mercedes have been busy recently, experimenting with 360 degree video footage on their cars. Perhaps the most widely seen being that of Formula 1 World Champion Lewis Hamilton taking his 2014 car around the track. Now Digitizing Luxury reports they have moved onto the next stage, using this technology to try and turn dreamers and might-be’s into believers and potential customers.  All via a new app Mercedes VR for Cardboard, Google’s ongoing VR project.


The current app contains two Mercedes experiences. Firstly a trip around Laguna Seca using the powerful Mercedes AMG GT sports car, the second is more of a nod to Mercedes racing heritage with a ride up the famous Goodwood Hill Climb in a Sauber C9 (aka Mercedes-Benz C9) which took part in the 24 Hours of Le Mans race and also won the World Sportscar Prototype Championship in 1989.

If you would be interested in taking a very expensive race car to for a ride the app is available now on the Google Play store.

VRFocus will continue to keep you updated on further VR developments.


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