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Air New Zealand Uses Oculus Rift to Showcase Aircraft of the Future

Many would say that the Oculus Rift virtual reality (VR) head-mounted display (HMD) is the future, transforming videogames, movies, travel, medicine, education and much more. Others are already using the Oculus Rift to actually show the future. For example, Air New Zealand, a national airline organisation and flag carrier of New Zealand, has used the kit to showcase a possible future for inflight entertainment on its aircraft. The piece features as part of the company’s celebrations for its 75th Anniversary, taking place this year.

New Zealand 1

As Stuff reports, the company is hosting an exhibition at the Te Papa Museum in Wellington until 7th June 2015. Part of this showcase is the Virtual Flight Lab, which sits players in a mock cabin and allows them to strap on an Oculus Rift. As seen in the picture above (provided by Stuff), users will find themselves in a virtual aircraft from the future, which features a full view of the passenger’s surroundings both in and out of the craft. The seats in front of users go above and beyond the traditional tiny screen, with the entire backs of chairs turned into interact menus that display flight information and more. The aircraft will eventually take users to exotic destinations.

This is just one more example in a growing list of using the Oculus Rift and other HMDs to promote brands. VR is becoming a powerful tool for companies to use to capture an audience’s attention. The tech has already seen a wide range of uses in other areas of the travel industry, including giving customers the chance to sample a trip to South Africa and other regions of the world before committing to a holiday. Expect to see plenty more examples of VR being used for these kinds of promotions as the technology grows in popularity.

VRFocus will continue to follow any and all uses of VR, reporting back with the latest updates on them.

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