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Slush PLAY Event to Combine Videogames & Virtual Reality

A new event in the global videogame conference calendar has been announced today: Slush PLAY is designed to create a melting pot for both videogames and virtual reality (VR) professionals. Alongside two days of talks covering topics from leadership and strategy to funding, marketing and sales, ten of the most prominent startups will partake in a pitching competition.

Slush is an investor and startup event organised annually in Helsinki, Finland. For the first time, Slush is heading overseas to Reykjavik for Slush PLAY, which will be the first Slush event to focus primarily on videogames and VR. The non-profit event will function as a meeting point for Nordic gaming companies and investors from all around the world.


The conference will also feature two days of talks with themes ranging from leadership and strategy to funding, marketing and sales within videogames and VR. Speakers at the event include CEO of CCP Games, Hilmar Veigar Pétursson, Founder and CEO of Plain Vanilla Games, Þorsteinn Fridriksson, General Partner at London Venture Partners, David Gardner and Founder and CEO of Microtask, Ville Miettinen.

“The Icelandic startup scene is dynamic, dense and growing,” says Salóme Guðmundsdóttir, CEO of Klak Innovit, the company that serves a dual role of nurturing Icelandic talent and forging relationships between entrepreneurs and investors. “Our goal.” Salóme explains, “Is to accelerate businesses for high growth and to connect Icelandic startups to leading experts and startup communities abroad.”

The event will be held in Reykjavik, Iceland, on 28th-29th April 2015, and has been organised in conjunction with the Slush executive team, Klak Innovit and the Nordic Gaming Institute. The venue will be the newly renovated venue Gamla Bíó in the heart of the city, and tickets are currently on sale at http://play.slush.org/. VRFocus will keep you updated with all the latest global events for VR.

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