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Mitchell: Rift Pre-Orders ‘probably’ on Oculus.com but Retail ‘really important’

When Oculus VR announced a release window for the Oculus Rift virtual reality (VR) head-mounted display (HMD) this morning, it did so with promises of a pre-order campaign launching in the future. With the Oculus Rift coming in Q1 2016, it’s fair to assume that these pre-orders will be launching sometime before the end of 2015. In terms of where fans will be able to pre-order, Oculus VR notes that its official website will ‘probably’ be the place to get an early order down.


Oculus VR’s Head of Product Nate Mitchell revealed as much during an on-stage talk at TechCrunch’s Disrupt event in New York today. Mitchell noted that, while Oculus VR is yet to detail release plans, pre-orders would ‘probably’ be running through the company’s official website. That said, those hoping to visit a physical store to pick up an HMD may not be left out as Mitchell notes that ‘retail is going to be a really important part of our strategy’.

Again, Mitchell didn’t note any specifics for the release of the Oculus Rift, but has in the past noted the importance of consumers having to try VR to realise its potential before being persuaded to buy the HMD. It could be, then, that the company increases focus on demo booths or other such direct ways. The company has already confirmed that it will be at this year’s E3 in June 2015. VRFocus will be at the event to bring you the latest on each VR HMD.

VRFocus will continue to follow the Oculus Rift closely, reporting back with the latest updates on its progress.

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