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Stella Artois

Take A Flight Above Wimbledon With Stella Artois And Google Cardboard

Over in the UK the Wimbledon tennis tournament is now well underway. The annual outdoor event is one of the four ‘majors’ of the World Tennis Association calendar and carries with it some specific challenges. Of course there is the weather, which as a UK based site we can confirm is glorious at the moment. There is the fact that is it played on a natural grass surface which effects play – how the ball bounces and the tactics players may employ. Then there is the rather unusual problem of wildlife, as being out in the open means that humans aren’t the only spectators that want to see the action.

The Perfect FlightAs a result Wimbledon has a slightly unusual employee; his name is Rufus – and he’s a hawk. A familiar presence at the event, Rufus’ true employment is as the Wimbledon Championships’ official pigeon-scarer. Rufus is often called into action to prevent pigeons from coming down into Centre Court. There was even a minor scandal in 2012 after Rufus was stolen from his handlers.

Now Stella Artois, the official beer of the championships have created a new virtual reality (VR) experience allowing you to literally and figuratively get a bird’s eye view of the Wimbledon courts. Entitled The Perfect Flight the Google Cardboard experience developed by unit9 allows visitors to London’s Waterloo Station and additional pub and bar locations to soar through the air above the grounds in 360 degree video. The Waterloo experience, which ends today, features a hydraulic platform members of the public can lay on to increase the immersion.

The app is available on Google Play and iTunes App Store and a web version of the experience has also been produced which you can find at http://www.flylikerufus.com/.

The YouTube version can be found below:

Stella Artois will also be giving away Google Cardboard headsets to use with the app in a competition, details can be found via the Stella Artois UK Twitter account.

VRFocus will continue to report on the use of 360 degree video and VR as a marketing tool.  For more stories relating to Google Cardboard see the dropdown underneath News in our main navigation bar or click here.

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