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Atlantis Hotel in Dubai Using VR to Promote Trips

Virtual reality (VR) is going to have a big impact on the travel industry in the years to come. In fact, the technology is already starting to deliver in this regard, with companies such as Thomas Cook using head-mounted displays (HMDs) to advertise certain locations for a ‘try before you buy’ experience. The concept is quickly catching on, as it’s recently been revealed that a popular hotel in Dubai is also using VR to entice potential guests to book a trip.


As reported by Road Warrior Voices, Atlantis, The Palm is using mobile HMDs to give potential customers a taste of what they can expect from the luxury hotel island. The showcase is currently making the rounds at various industry events. Viewers will be treated to 360 degree media that captures the site’s picturesque waters, beaches and grounds.

“This is only the beginning for the travel industry as this technology becomes more mature and available to more people,” Atlantis vice president of marketing Liam Findley said of the news. “In the future, I predict we will see virtual reality as being a common tool of resorts and hotels and guests reviewing virtual reality experiences when making decisions about where they want to stay. Remaining innovative and setting trends, we are excited to be among the first in the marketplace to really use this exciting platform.”

VRFocus will continue to follow any and all applications of VR, reporting back with the latest updates on them.

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