If you’re a regular follower of virtual reality (VR) news on VRFocus you’ll know that in recent times we’ve reported on a series of industry-level studies that have all predicted the rise of VR and its associated technologies such as haptics. That’s not just in influence but in development, market share and in financial worth as a whole. All of these stories have been overwhelmingly positive with market experts seemingly queuing up to declare VR the next big thing in terms of technology. Whilst all manner of VR related projects and studios continue to receive a lot of financial investment.
Of course VR isn’t the only emerging technology in such a position with the ongoing work of Oculus et al. VR’s technological brother Augmented Reality (AR) is in a similar position of growth, although to date there has not been a study of AR on a relatable level to those made on VR.
This though has changed, according to WhaTech, with the publication of the Global Augmented Reality Market 2015-2019 report which declares that Augmented Reality is to enjoy an 88% growth in the industry by the time we hit 2019. The 100+ page dossier which covers the three major markets (EMEA, APAC and the Americas) and complies data from fifteen AR-related projects from across the industry as well as testimony from industry experts.
Identifying the advertisement sector as a key driver of the technology moving forward (something we’re already beginning to see used to effect) the report also cites the main problem for AR being the current level of technology suggesting more needs to be done to address the needs of AR in product design.