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DEFY Media and 360Fly Collaboration to Bring VR to Break.com

Announcing a new partnership this week, DEFY Media a top digital producer and programmer will be joining forces with 360fly, the company behind the single-lens 360 degree video camera of the same name. This collaboration will provide DEFY’s top humour brand Break the ability to offer fully interactive 360 degree and virtual reality (VR) video content on the popular video sharing website.

By using 360fly’s proprietary platform and technology, Break.com will be able to feature interactive 360 degree video content, 360 degree content uploaded by Break.com users, and 360fly original productions. Owners of a 360fly camera will be able to shoot, edit and upload to the site quickly and directly from their mobile device.

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“The introduction of interactive 360-degree video is truly a game-changer, opening the door to an entirely new universe of innovative interactive and virtual reality content experiences for our viewers and internal content creators,” said Keith Richman, President of DEFY Media in a statement. “The widespread retail availability of affordable 360-video cameras like 360fly and the advent of virtual reality viewing devices such as Google Cardboard will propel mainstream level of production and consumption of virtual reality content. This collaboration positions us perfectly for this dynamic evolution in how consumers experience and literally interact with video content and we’re thrilled to bring it directly to our audience.”

DEFY Media plans to debut the platform on Break.com this month, in time with 360fly’s retail launch at Best Buy. The company is also looking to launch the 360fly platform across other DEFY brand channels in the coming year.

VRFocus will continue to follow all the latest news and announcements on VR and report back as they’re revealed.

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