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Visualise Unveils ‘Ford SYNC AppLink presents Ministry of Sound’ VR Experience

Visualise an award-winning, international production company that specialises in virtual reality (VR) filmmaking and immersive experiences has unveiled its latest project at leading technology conference Web Summit 2015, which took place in Dublin, Ireland this week. Visualise’s latest 360 degree experience, Ford SYNC AppLink presents Ministry of Sound, is designed to encourage and inspire developers to create ‘driveable’ apps for Ford SYNC AppLink.

Ford SYNC with AppLink gives drivers hands-free control over their smartphone apps using AppLink’s new Voice Control functionality, which can also be used to control the car’s audio system, steering-wheel controls, multi-functional display and dashboard.


Visualise showcased the system’s hands-free capabilities, using a Samsung Gear VR head-mounted display (HMD) and headphones. Delegates at Web Summit 2015 joined 25-year-old university graduate, Jess, as she uses AppLink to relax to music from Ministry of Sound, and is transported to pool parties and club nights while on holiday in Ibiza.

Henry Stuart, Co-Founder at Visualise, said in a statement: “For us, this project is the closest we’ve ever come to producing an advert, showcasing the product which is a great way of demonstrating what VR can do. Ford’s European agency communications team, WPP, brought us on board to produce the content at Ford’s Developer Challenge to immerse the app developers in the hands free capabilities of SYNC and we’re really pleased with the outcome.”

Apart from the Web Summit, the Ford SYNC AppLink presents Ministry of Sound VR experience will also be available to attendees at the Mobile World Congress in 2016.

VRFocus will continue to report on the latest VR news from around the world.

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