Loton, Corp’s LiveXLive subsidiary has entered into an agreement securing the worldwide multi-year streaming rights for Tao Group, the restaurant and nightlife franchise. LiveXLive will produce and distribute high-definition (HD) broadcast experiences of performers to any connected device, including virtual reality (VR) head-mounted displays (HMDs).
LiveXLive will create and curate ongoing branded Tao Group content including live streamed concerts, DJ shows, backstage content, artist interviews and other lifestyle events from their venues. Additionally, Tao will stream from their tents at major global events including Coachella, South by Southwest, and the Sundance Film Festival. Tao has hosted live performances from leading artists including Jay-Z, Usher, Kanye West, Drake, Bruno Mars, Calvin Harris, Skrillex, Diplo, and Madonna.
The five-year agreement includes exclusive rights to stream all Tao Events live on the LiveXLive website and mobile app in addition to select distribution partner platforms including web, mobile, radio, audio, television, VR and other devices.
“With the recent Rock in Rio and Tao partnerships, LiveXLive is well on its way to realizing the company’s vision to aggregate thousands of hours of premium live music and other exclusive curated content across the globe,” said Robert Ellin, LiveXLive Founder and Chairman. “LiveXLive is building the world’s first continuously live music platform and lifestyle network providing fans access to experience music around the world like never before and all from the palm of their hand. We are the next generation MTV for millennial with proprietary mobile centric over the top content.”
In advance of the formal launch of LiveXLive, the company will continue to acquire rights to top music festivals in addition to nightlife performances and other live music. The company is in discussions with content partners, venues and artists from around the world. VRFocus will keep you updated with further announcements of partners and content coming to the LiveXLive platform.