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Eyefluence Begins Showcasing its Eye-Tracking Technology in HMDs

There’re several companies developing eye-tracking technology, where users can simply use their eyes to control or highlight what they see on screen. Eyefluence is one such firm that has recently begun demoing its tech for augmented reality (AR), virtual reality (VR) and mixed reality (MR) devices.

Eyefluence’s vision-driven iUiTM interaction model looks to harness natural eye movement and intends to enable users to be able to do anything a finger can on a smartphone or tablet with their eyes on smart glasses, but faster and easier.


Several experiences have been shown to a select few, demonstrated on Oculus VR’s Oculus Rift DK2 headset, retrofitted with Eyefluence’s eye-interaction technology,

These demos have included: Texting and SMS messaging with your eyes; perusing weather and travel information; browsing, zooming and sharing photos; purchasing anything you see in the real world in real time with real orders placed; searching and spinning a 3D globe and many more.

Eyefluence Founder, CEO and serial inventor Jim Marggraff said in a statement: “Users simply think and look, without waiting or winking, jabbing or poking, pointing or clicking, to perform actions and communicate more quickly than researchers thought was humanly possible. This is a pivotal moment for our company, and for the HMD industry as a whole, that will accelerate the adoption of AR and VR hardware and experiences, with our technology deployed in forthcoming headsets. All HMDs are fundamentally incomplete without eye-interaction, and all will be enabled with eye-interaction technology in the future.”

Motorola Solutions has been a lead strategic investor in Eyefluence’s Series B funding round, working with Eyefluence on integrating eye-interaction into its innovative “smart public safety” applications.

“Imagine if police officers could get information on an unfolding crime scene without visibly moving a muscle,” said Paul Steinberg, chief technology officer, Motorola Solutions. “Instead, they would use only the motion of their eyes behind glasses, leaving their heads up and their hands free to manage the scene and take quick action.”

As the technology is still in development there’s been no indication as of yet about possible public demonstrations, but VRFocus will bring you any further updates and announcements from Eyefluence as details are released.

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