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HTC’s Strange ‘Vive Ready’ Viral Campaign Could Win You a Vive

Pre-orders for the HTC Vive virtual reality (VR) head-mounted display (HMD) are now live a year after the kit was first revealed. Over 15,000 units were sold within the first 10 minutes of the device going on sale, but with the kit’s steep $799 USD price, there’s bound to be plenty of people waiting for a cheaper price point. You might not have to wait long, though, as HTC has now launched a viral marketing campaign that seems to be offering fans a chance to win a unit for themselves, though you’ll have to complete some strange minigames to be in with a chance.


HTC has launched a ‘Vive Ready‘ website in which participants must pair their smartphone with their PC and use it as a motion device to complete four short games, much like they’ll use the position tracked controllers that come with the VR kit itself. The four games are meant to test reaction speed, agility, stamina, and courage, with the first tasking you with slicing pizzas during a high-speed chase, the second getting you to dodge incoming trains on three tracks, the third demanding you whirl the phone above your head to keep a helicopter in-flight, and the fourth hang you throw your arms around like a haymaker to defeat a giant rat.

It’s a surreal experience and the inaccuracies of the smartphone controls can make it tough to succeed in every challenge, but if you persist you might be in with a chance of winning your own HTC Vive. What you won’t win, of course, is the VR-ready PC needed to run the device.

Check back with VRFocus for the latest on the HTC Vive.

  1. I really tried with this HTC Vive win thing, but the website wouldn’t work with my phone, and when I DID get a game started, it failed to track any motion whatsoever… Really a disappointment. 🙁

  2. Ironically, this would not work for Chrome on my PC, but it DID work on Safari. Weird bugs aside, the controls are FAR from intuitive, although I expect their budget for this promo was pretty low. Regardless, it would have been nice if more cash was put into the underlying tech, and not the graphical fidelity. (that intro alone could not have been terribly cheap)

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