The retail industry is starting to utilise virtual reality (VR) technology as a means for maximising the shopping experience for consumers. Today InContext Solutions, a company focused on VR solutions for retailers and manufacturers has announced a collaboration with Intel to develop VR predicts that continue to meet the changing needs of the retail ecosystem.
InContext Solutions will be combining it proprietary enterprise software-as-a-service (SaaS) VR platform, ShopperMX with Intel’s tech, enabling the creation of innovative VR hardware and software for retail.
“We have long been a leader in web-based VR, but with Intel’s world-class technology expertise we can push the boundaries of our product portfolio,” said Mark Hardy, CEO of InContext Solutions. “For instance, through ShopperMX we have helped global manufacturers create multiple new shelf layouts, validate them with real shopper data and then bring the winning concept to market with help from our ShopperMX Mobile app. With this collaboration, we will be able to design our VR platform to include new features and functionality for the latest technology coming out across all devices.”
“Intel believes virtual reality has great potential to disrupt retail and manufacturing, and InContext’s platform has demonstrated the value VR and merged reality can provide to those industries,” said Joe D. Jensen, vice president of the Internet of Things Group and general manager of the Retail Solutions division at Intel Corp. “We’re pleased to enter this relationship to bring best-in-class VR to market.”
With the two companies combining their expertise this should help retailers optimise shopper experiences that reduce risk and improve the bottom line as well as significantly minimizing the cost and time associated with the retail innovation cycle.
VRFocus will continue it coverage of VR in the retail sector, reporting back with the latest announcements.