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Responding To The Growth of VR, The Guardian Announces Dedicated Team

The company expands its focus on VR.

News from the technology world has been dominated by virtual reality (VR) and augmented reality (AR). From headset launches and videogames to the most innovative uses of the technology in sectors such as healthcare and construction, the latest advancements have not only been reported by industry press but also the wider mainstream media. This past week The Guardian has announced the creation of a dedicated VR team, working all areas of the industry.

The new team will cover editorial, project management, digital development, design and commercial, with the editorial team helmed by executive editor, Francesca Panetta. “Virtual reality and interactive content offer an extra dimension to storytelling in journalism and we’re thrilled to have been able to create a team that is truly dedicated to projects of this nature,” said Panetta reports Design Week.

6x9 Guardian VR Screenshot 1

Focused on working with advertisers is Adam Foley, commercial strategy director, who commented: “We’re excited to be able to work with brands to harness this new technology, not only to support some of the exciting projects that we have coming up but also to explore the new possibilities it provides.

“As more people gain access to virtual reality, it becomes more important for media owners and advertisers to invest in their own presence on the platform and bring their brand to life.”

Back in May The Guardian released a free VR experience for Samsung’s Gear VR headset called 6×9 (pictured above). It was created to allow viewers the opportunity to understand what it’s like to be lock in a cell, and whether being kept in solitary confinement has any benefits for rehabilitation.

For all the latest VR news from around the world, keep reading VRFocus.

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