Towards the end of 2015 The New York Times (NYT) entered the virtual reality (VR) arena with a bang, launching its NYT VR app for iOS and Android devices alongside a massive promotional giveaway of Google Cardboard headsets. Today the news outlet announced the launch of The Daily 360, a new digital journalism project in partnership with Samsung.
The Daily 360, produced by The Times newsroom will deliver at least one 360-degree video everyday. Samsung has provided NYT journalists around the world with Gear 360 cameras and equipment to use while reporting.
The first video available today takes viewers to Sana, Yemen to see the first-hand effects of the ongoing conflict there. The footage was shot by New York Times Pulitzer Prize-winning photographer Tyler Hicks and Times Middle East correspondent Ben Hubbard.
“From Snowfall to The Upshot to The Displaced, the award-winning VR film that blazed the trail in VR journalism, The Times has been the leader in visual digital storytelling,” said Dean Baquet, executive editor, The New York Times. “Whether The Times is on the campaign trail, the front lines of Aleppo, or in the front row at Fashion Week, The Daily 360 brings you there to bear witness with us.”
The project aims to be the first attempt at daily 360-degree reporting from a major publication. In the run up to this months presidential election, NYT correspondents will be producing footage from both the campaign trail and from the main battleground locations.
“It’s because of Samsung’s support and filming technology that we’re able to give global audiences a true sense of what it means when The New York Times is covering the breadth of what’s happening in the world,” added Meredith Kopit Levien, executive vice president and chief revenue officer, The New York Times Company. “Last year we delivered the VR experience to the masses, along with dozens of VR films since then, but now it’s time to make 360 video a part of the daily news report, as common as text or interactives.”
The Daily 360 will be published on multiple platforms, including NYTimes.com, its mobile and VR apps, as well as to Samsung VR.
“Virtual reality storytelling isn’t just exciting and immersive, it can forge a lasting and empathetic connection between viewers and subjects,” said Marc Mathieu, chief marketing officer at Samsung Electronics America. “In collaborating with The New York Times, we want Samsung’s innovative products and services to show how coverage of the world’s most important stories can be made richer, more useful, and more human when augmented by 360-degree experiences.”
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