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The Night Before

Here Be Dragons and Samsung Bring Some Holiday Spirit with The Night Before

The experience can be viewed at three locations in the US.

Christmas is almost upon us and HERE BE DRAGONS, a specialist virtual reality (VR) production studio (formerly Vrse.works), has created a new immersive experience for Samsung called The Night Before in partnership with Wieden + Kennedy Portland and Deluxe VR.

Themed around the holidays, The Night Before transports viewers to the North Pole aboard Santa’s sleigh, where he then journey’s around the globe spreading Christmas joy.

The Night Before_1

You can watch the 360-degree video through Samsung VR on a standard monitor or via the app on Gear VR. Or if you’re in the area head down to one of the following three locations, either The Grove in Los Angeles, Herald Square in New York or Samsung 837 in Manhattan’s Meatpacking District.

“The Night Before feels like a defining moment in cinematic and narrative storytelling for virtual reality, and we’re very proud of how Nima Nourizadeh and team – through Wieden + Kennedy Portland’s charming story – captured the magic and spirit of Christmas,” said Patrick Milling-Smith, partner & president of HERE BE DRAGONS. “We hope that intertwining the wonderment of VR with our version of Santa’s busy night creates a timeless experience for all ages to enjoy.”

”Visual quality is incredibly important for immersion which is why we captured the footage using our custom 8K Red Helium VR Rig,” said Fredrik Montan Frizell, executive producer and chief operating officer of HERE BE DRAGONS. “The superior capture capabilities of this setup – in conjunction with the ability of Samsung Gear VR to support cube maps and h.265 codec – sets this 4D experience apart from anything else seen before.”

Check out the full list of times and dates for The Night Before, and for further HERE BE DRAGONS coverage keep reading VRFocus.

The Night Before hours of operation:

Herald Square, New York City

Friday, December 9 – Friday, December 23                  9AM -9PM

Saturday, December 24                                                      9AM -6PM

Sunday, December 25                                                         CLOSED

Monday, December 26 – Friday, December 30             9AM – 9PM

Saturday, December 31                                                       9AM -6PM


Samsung 837, New York City

Monday – Friday                                                                  11am – 9pm

Saturday                                                                                 10am – 10pm

Sunday                                                                                    10am – 8pm

Sunday, December 25                                                          CLOSED


The Grove, Los Angeles, CA

Friday, December 9                                                            10AM-11PM

Saturday, December 10                                                     9AM -11PM

Sunday, December 11                                                        9AM -10PM

Monday, December 12 – Friday, December 23            9AM -11PM

Saturday, December 24                                                    9AM -6PM

Sunday, December 25                                                      CLOSED

Monday, December 26 -Thursday, December 29      10AM -9PM

Friday, December 30                                                       9AM -10PM

Saturday, December 31                                                   10AM -6PM

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