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Pillow’s Willow VR Studios Completes Seed Funding Round

The studios first VR title will launch in Spring 2017.

Dutch indie developer Pillow’s Willow Studios announced today that its has secured a significant seed funding round to help continue its virtual reality (VR) development, plus its experiments with augmented reality (AR) and mixed reality (MR).

The investment came from an angel investor and start-up accelerator LUMO Labs, with the money being used to attract more Unity developers as well as 3D artists and game designers in order to boost production of the first two games which are in development. The studio will also invest in marketing and community management.

Join the Virtual Dreamscape - Pillow's Willow Studios

“We are totally happy and grateful that we secured sufficient funds to scale up the team in order to speed up development of our games,” said Chief Creative Officer & Founder Peter Kortenhoeven. “I see this investment as a confirmation of our unique approach of creating our VR games”.

“We receive such great feedback from companies like Google (Daydream), HTC, and Oculus that we really were motivated to bring our company to the next level,” Andy Lürling, CEO of the studio adds. “Our initial award winning demo was developed on the HTC Vive and Oculus Rift, though after quite some conversations with market experts we shifted our focus to first produce for the Gear VR, and Daydream HMDs to reach the mass market first”.

Regular readers of VRFocus may recognise the studio’s name as Pillow’s Willow Studios currently works alongside both Manus VR and VRee. It was last month that VRFocus reported on VRee also securing funds from LUMO Labs, for its full body VR platform. Pillow’s Willow Studios currently works with VRee on a virtual Frisbee game called VRisb. While back in March Manus VR took its data glove development kit to the Game Developers Conference (GDC) 2016, showcasing its device with a puzzle title by the studio.

Pillow’s Willow Studios first game will be available in the Oculus store for Gear VR as well as on Google Daydream in Spring 2017. VRFocus will continue its coverage of Pillow’s Willow Studios, reporting back with the latest announcements.

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