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O2 rolling out three VR experiences to stores

They’ll also be available later in the year to download.

Today telecom company O2 has announced a series of brand new virtual reality (VR) experiences available in its stores, from getting up close to the England Rugby team or exploring the O2 Academy.

There’s going to be three pieces of content for customers to try, with the first involving the England Rugby team. Using a mixture of 360-degree video and interactive CGI characters, rugby fans will have the chance to compete against the nations best.

O2 Rugby1Hero

Utilising Xsense motion capture to provide accurate in-game player movement, using their weight, mass and average speeds, the challenge for players is to track the player’s movements whilst taking part in virtual drills developed in partnership with the team. They’ll gain points in scrummaging, tackling and kicking with the aim to wear the coveted rose.

Dylan Hartley, George Ford, Maro Itoje, Ben Youngs, Henry Slade as well as Mako and Billy Vunipola were all motioned capped and feature in the experience.

Paul Gustard, Defence Coach at England Rugby said: “We really enjoyed working in partnership with O2 to develop this unique virtual reality experience. It’s the only game out there that has had input from England Rugby to create a great experience for fans. I hope the experience gives rugby fans and novices alike an insight in to the way we train and the amount of hard work that is involved in being an International rugby player.”

For the second experience customers will be able to attend the O2 Academy venue watching a pre-performance as a star or a fan at a sold out show. User will find there’s a switchable storytelling mechanic, allowing them to swap between the music fan and band perspective.

“We believe in live, and using the latest VR technology we can showcase our live experiences to O2 customers in our stores across the country. Through a combination of world first CGI characters and unique interactive gameplay, each experience has been designed to give the user unprecedented access to O2 Academy venues, The O2 and our relationship with the England Rugby team. We’re excited to roll our new virtual reality in to O2 stores nationwide, Twickenham Stadium on match days and The O2,” said Gareth Griffiths, Head of Sponsorship at O2.

A third experience showcasing some of the biggest moments at the music and entertainment venue will be coming soon.

The experiences will be available to try in 90 O2 stores nationwide as well as at Twickenham on match days or at The O2 itself. For those at home, the content will be available to download later this year for Samsung Gear VR, Oculus Rift and HTC Vive.

For any further updates from O2, keep reading VRFocus.

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