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Björk Releases New VR Music Video Notget

New VR music video from album Vulnicura form part of singers promotional campaign.

Icelandic pop singer Björk is releasing another virtual reality (VR) music video from her album Vulnicura. Notget is the latest single and has a video produced for virtual reality with Unity 3D CGI technology.

Björk has experience with utilising VR technology as part of her music. She has previously helped produce the trailer for VR film Family, along with other 360-degree music videos for singles Black Lake and Stonemilker. The artist also released what is believed to be the first VR music album for the HTC Vive in 2016.

The new video was produced in Unity 3D and features a semi-transparent cyberpunk-esque figure singing amidst an environment that resembles a Roger Dean painting, or, as some commenters have noted, a Final Fantasy world. Fluid animation transforms the figure and the environment as the video goes on, introducing colour and light to the bleak background as the song moves towards a crescendo.

In a statement regarding her new music, Björk says she regards her new music as an ideal fit for VR: “I feel the chronological narrative of the album is ideal for the private circus virtual reality is: a theatre able to capture the emotional landscape of it,” she said.

You can watch the non-VR version of the Notget music video below.

It’s unknown when the 360-degree version will be released, but like Stonemilker it is expected to be available for users of the Google Cardboard platform. The new video is part of a project to release VR content as part of Björk’s promotion of her album and tour for Vulnicura.

VRFocus will keep you updated on other VR music videos and other developments in VR.

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