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SONICAM Showcases Popularity of 360 Cameras Smashing Past Kickstarter Goal in First Day

The campaign still has 33 days to go.

For those that enjoy creating immersive content as well as consuming it one of the easiest ways to do that is with a 360-degree camera. There are plenty on offer and the field is growing massively, from consumer level products like the Samsung Gear 360 or DokiCam, prosumer devices such as Vuze VR, or then going into the pro-level market with cameras like Nokia OZO. This week another company plans to enter the market, SONICAM, with its mid range model of the same name, launching a Kickstarter that’s already achieved its funding goal.

SONICAM launched its campaign on Wednesday, and within 14 hours achieved its $50,000 USD goal (the total currently sits at $63,216). That’s a sizable achievement by Kickstarter standards, but what makes it even more impressive is the fact that the cheapest funding tier for backers to get hold of the camera was the super early bird offer at $1,999, for the first 20 – not exactly cheap. If you want to back it now it’ll cost you $2,599 for the early bird tier, which will then go up to $2,999 for the standard Kickstarter price. This is still a saving mind you, as the regular MSRP will be $3,999.


So what do you get for all that cash? Well the SONICAM comes equipped with nine F2.2 fish-eye lenses that can capture 3D 360-degree 4K video content (4096×2048 @ 30fps). There are 64 microphones builtin for 3D spatial sound, real-time video stitching, livestreaming and auto noise reduction.

With the SONICAM Player App for iOS and Android, users can remotely control the camera, whether that’s to shoot videos, pictures, preview footage, playback content from the gallery or livestream. The app also controls ISO, white balance, shutter, professional gamma setting, brightness, sharpness, saturation and contrast.

And SONICAM makes sure customers will have everything they need right in the box. The camera comes supplied with a short handle monopod, pro-tripod, 128GB SD Card, protective bag for the SONICAM, charging/power adapter leads, manual, and a hard plastic carry case to store it all in.

As more 360-degree cameras come to market VRFocus will keep you updated on the latest developments.

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