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Transformers Roll Out In Chinese VR Experience Centres

Hasbro and DMG entertainment are launching Transformers VR/AR experiences in China.

The Transfomers franchise has been around for more than 30s years in various forms, beginning as a toyline and cartoon before moving on to comic books, videogames, CGI cartoons and live-action films. Now DMG entertainment and Hasbro are bringing the Robots in Disguise into virtual reality (VR).

Hasbro and DMG will be launching VR and augmented reality (AR) entertainment centres in China, a place where the franchise has done particularly well in recent years. The centres will have what is referred to as ‘digital simulation experiences’ based on the Transformers universe which will feature both AR and VR. The first centre will be opening in Shanghai later this summer, with others opening up in other locations over the next five years.

The Transformers featured in the experiences will be based on the designs of the fan-favourite ‘Generation One’ designs but with photo-realistic rendering to increase the immersion of the experience for visitors. Details of the experiences are currently relatively scarce, but it is known that visitors to the centres will be able to battle Decepticons on Cybertron alongside Optimus Prime, and take Autobot scout Bumblebee for a ride.

“We’re pushing the boundaries of creative storytelling by harnessing innovative, immersive and interactive technology that brings fans into the Transformers world like never before.” said DMG Founder Dan Mintz, in a statement.

“We’re very excited to work with DMG as we launch into the rapidly growing space of VR, AR and other mixed reality experiences,” said Simon Waters, a senior vice president at Hasbro, in a statement. “The Transformers digital simulation centers will offer fans an incredibly immersive experience.”

VRFocus will bring you further news on the Transformers VR experiences when it becomes available.

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