UK car manufacturer Jaguar Land Rover is taking an interesting rout towards recruiting new engineering talent by using the mixed reality (MR) app created for virtual band Gorillaz to present a code-breaking challenge to potential candidates to the company.
The Gorillaz app will be launching a new area that will contain a 360-degree garage environment that will contain various vehicles featured in various Gorillaz music videos and media. Users can also take part in a challenge to assemble a Jaguar I-PACE electric concept car, during which users are presented with various information about the performance and technology as well as information about electric cars in general.
A more challenging part of the game, aimed at aspiring coders, engineers and mathematicians, involves a series of code-breaking puzzles, which are designed to test curiosity, persistence, lateral thinking and problem solving skills. The best performers will have the opportunity to be fast-tracked through the recruitment process. The challenge is presented by the band’s guitarist, Noodle, who acts as Jaguar Land Rover’s ambassador for Jaguar’s Formula E racing team and STEM.
Alex Heslop, Head of Electrical Engineering, Jaguar Land Rover, said: “As the automotive industry transforms over the next decade, fuelled by software innovation, we have to attract the best talent and that requires a radical rethink of how we recruit. Here we’ve found an engaging way to recruit a diverse talent pool in software systems, cyber systems, app development and graphics performance. It will be the first of its kind.”
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