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Microsoft Launches the Mixed Reality Partner Program

It’s an expansion for the pre-existing HoloLens Agency Readiness Partner Program.

Ever since Microsoft launched its enterprise focused mixed reality (MR) head-mounted display (HMD), HoloLens, back in early 2016, its been gradually expanding those companies using the device through the HoloLens Agency Readiness Partner Program. Today, the Redmiond-based company has announced the expansion of the programme, renaming it the Mixed Reality Partner Program.

The programme is designed to provide partners with technical readiness training, so they can create MR solutions, whether that’s for education, healthcare, architecture, engineering, construction, or design. In an announcement on Microsoft’s blog the company states: “Today, we are excited to announce that due to growing demand from partners and customers, we have created the Mixed Reality Partner Program, which expands the agency readiness program to welcome systems integrators (SIs) and digital agencies around the world. All existing HoloLens Agency Readiness Partners will be grandfathered into the Mixed Reality Partner Program.”

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Welcoming SI’s and digital agencies into the fold will help play a significant role in building a library of 3D and MR experiences for commercial customers. Over 30 HoloLens Agency Readiness Partners are producing results such as proof-of-concepts (POC), for customers like Boeing, Cirque du Soleil, Cleveland Cavaliers, Cylance, Lowe’s, Jabil, Paccar, PGA Tour, Real Madrid, and Stryker.

Microsoft notes that eligible partners will be able to begin a multi-week readiness program to train on MR solutions, sales and marketing. After which they’ll  qualify for a wide range of benefits such as direct access to Microsoft engineering support and mentorship. Those partners who are already well versed in MR can choose a fast track option and immediately work with the Microsoft team

Hololens first launched in North America, eventually coming to Europe. But it was only in March this year that the HoloLens Agency Readiness Partner Program expanded further, including countries such as Australia, Ireland, France, Germany, New Zealand, the United Kingdom, China, and Japan.

VRFocus will continue its coverage of Microsoft HoloLens, reporting back with the latest announcements.



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