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US Business Has A Strong Interest In VR Technology

A report by ABI Research indicated up to 85% of businesses are investigating VR applications.

It has been previously demonstrated that virtual reality (VR) and augmented reality (AR) technology has a multitude of potential business and enterprise applications. A Report by ABI Research has that a majority of US-based businesses are interested in VR technology.

ABI Research took a survey of 455 US-based companies across nine markets, and found that while only 4% of those surveyed had VR systems currently deployed, 85% were in at least early stages of investigation. VR was also ahead of technologies such as AI in terms of business interest in the technology.

“Despite VR being a new technology, with some setbacks already evident, the survey yielded some surprisingly positive results for VR in enterprise and commercials spaces,” says Michael Inouye, Principal Analyst at ABI Research. “The B2B market will take longer to develop than the consumer space, but its expansion, at least in the U.S., could occur at a faster rate than we had previously estimated.”

The areas with the most interest in VR technology included healthcare, retail, automotive/transportation and consumer packaged goods. Training, testing and marketing were all indicated to be popular potential areas for VR application.

Sam Rosen, Managing Director and VP at ABI Research, concluded “For any application that benefits from deeply immersive experiences, VR is often a natural fit. We’re starting to see some early experimentation where VR will expand its horizons. The combination of a VR headset with a

camera pass-through for merged reality experience in particular, will open it up to a much wider range of applications. We still expect the consumer segment of the VR market to hold the largest revenue share over the next five years, but eventually we anticipate the B2B opportunity will overtake the consumer space, especially if VR and related technologies do become the next compute platform.”

VRFocus will continue to report on new developments in VR for business and enterprise use.

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