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This Week in VR Sport: American Football Seizes the Limelight

College football from Coors Light and Time Inc, NFL experiences by Marriott International.

Welcome to the weekend, that time when you can relax, have a beverage of your choice and check out what has been going on in the busy world of virtual reality (VR) in sport. American football is the flavour of the week, with some new ways for fans to get closer to the action.

Time Inc. And Coors Light Bring You College Football

American beer brand Coors Light have teamed up with Time Inc. to offers an up-close experience for fans of college football. Using VR technology, fans of the University of Texas or the University of Southern California will be able to use Time Inc’s LIFE app to see what things are like in the centre of a huddle, or take a look at the locker room.

“Right now, college football fans are standing loyally next to their teams every weekend as they climb their way up the college football rankings,” said Zach Fatla, Coors Light senior marketing manager. “We wanted to create memorable, immersive experiences and our relationship with The Foundry at Time Inc. has helped bring this powerful storytelling to life.”

The LIFE VR experiences form part of a wider Coors Light promotion, where football fans can earn loyalty points from packs of Coors Light beer, or at bars and restaurants that serve the brand. Points earned can be cashed in for merchandise, game tickets or special experiences like a stadium tour. Fans will be able to activate special VR experiences by scanning logos at participating bars and restaurants.

Marriott International Offers 3D VR Dome Experience of SuperBowl

Marriott International Hotels is again sponsering the ‘Official Hotel of the NFL’ and are offering unique experiences to fans of the National Football League, including access to experience the ultimate prize of its ‘Sleepover Contest’. The content lets one person wake up on the SuperBowl field and access various other once-in-a-lifetime stadium experiences. Other fans will be able to get a glimpse of what this is like, with a special virtual reality dome set up in New York City’s Flatiron District, where fans will be able to experience a 360-degree view of what it is like to stand on the field at the SuperBowl stadium.

“As longtime sponsors as the ‘Official Hotel of the NFL,’ we know NFL fans value epic experiences that bring them closer to the game,” said Karin Timpone, Global Marketing Officer for Marriott International. “This season, we have taken our NFL partnership to a new level offering fans and loyal guests unrivaled experiences – whether it’s waking up on the field at Super Bowl LII with Courtyard’s Super Bowl Sleepover Contest or VIP gameday experiences for members of our loyalty programs from around the world, including growing NFL markets like Mexico City and London.”

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