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VR, AR and MR Come Together in Canada’s BC Tech Cube

The 6,000-square-foot hub will give members access to the latest tech gear, business-building workshops, mentorship and technical training programs.

In Vancouver, Canada the BC Tech Association has announced the opening of a virtual reality (VR), augmented reality (AR) and mixed reality (MR) technology hub called The Cube.

Its creation is designed to support the growth of companies in the AR/VR/MR space, whilst serving as a platform for the community to connect, collaborate and learn from one another. The 6,000-square-foot hub supports early stage entrepreneurs and corporate innovators, with members having access to the latest tech gear, business-building workshops, mentorship and technical training programs.

“By providing entrepreneurs with the tools, support and environment, we’ll be able to supercharge the growth of BC’s burgeoning AR/VR/MR sector and reinforce our reputation as one of the top ecosystems to grow a tech company,” said Bill Tam, CEO of the BC Tech Association in a statement.

The Cube

Made possible by support from sponsors including the National Research Council – Industrial Research Assistance Program’s Canada Accelerator and Incubator Program, Microsoft Corp., AMPD Game Technologies, Finger Food Studios, Archiact and Work at Play, the workspace features a fifty-desk open office, private offices, virtual tech gear and a custom-built green room.

“We expect holographic platforms – augmented reality (AR), virtual reality (VR), and mixed reality (MR) – to grow rapidly in the coming years, and have a transformational effect across traditional industries of the B.C. economy,” said Edoardo De Martin, General Manager of Microsoft Vancouver.

“The BC Tech Cube is a testament to the BC tech community’s drive to become leaders in AR and VR technologies,” adds David Gratton, Co-Founder of the BC Tech Cube. “Local entrepreneurs, designers and engineers came together very rapidly to form our association and establish this hub to share resources and learning. With BC Tech Association and our many corporate sponsors adding their weight behind this grassroots movement, British Columbia is sure to become one of the top centers for starting an AR/VR company in North America.”

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