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Manchester’s Innovation District Comes to Life with AR

Explore the history of Manchester, UK with the help of AR guides.

The UK city of Manchester has a long and storied history, suffering through many tragedies, some of which have been only too recent. However, the city also has its share of accomplishments to boast of, and the CityVerve project is helping to show them off with the help of augmented reality (AR).

A walking tour will take residents and visitors through the Oxford Road Corridor, known as the ‘innovation district’ of Manchester, where plaques have been placed which will activate in AR to provide a richer experience.

The plaques provide the visual markers tat will activate the AR features in the Buzzin app, which will allow virtual tour guides to explain some of the events and history of the city, such as the first meeting of Charles Rolls and Henry Royce, which led to the formation of famous automotive and engineering firm Rolls-Royce or the story of the first splitting of the atom, which also took place in Manchester.

Rowena Burns, Chair of Manchester Science Partnerships, one of the leading partners in CityVerve and host to two of the plaques said: “Augmented Reality is ground-breaking technology. It uses computer generated imagery to bring ideas to life, and allows the viewer to experience first-hand how innovation can change and improve our world. The new walking tour will encourage citizens and visitors to explore innovation on the Oxford Road Corridor, and highlight what CityVerve is doing to make Manchester the UK’s smartest smart city.”

Mark Williamson, Digital Marketing Executive, SPARTA Digital commented: “We are proud to be a part of this journey to celebrate Manchester as a city of firsts. Augmented Reality has the capability to not only engage users, but to bring stories to life and by doing so, inspire Mancunian’s to join the charge and helps solve some of the world’s biggest challenges.”

The Buzzin app was created by SPARTA Digital and can be downloaded for free for iOS and Android. Further news on new AR or VR projects will be reported here on VRFocus.

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