The investment group Mercia Technology has announced that it is partnering with Digital Catapult’s Augmentor programmer to help advance the next generation of virtual reality (VR) and augmented reality (AR) businesses from across the UK.
Mercia Technology are based within Warwickshire and are one of the most active investors in the industry, having made investments in companies such as interactive entertainment developer nDreams, immersive technology tools company for the market research sector Gorilla in the Room, and the Newcastle-based Luminous Group, who are specialists in 3D digital technology used for architecture and construction.
This newly announced partnership will see a new ten-week programme, which is due to start in June 2018, providing technical and business mentorship from industry partners, experts and investors, including Mercia.
“Augmentor provides a fantastic platform for emerging virtual and augmented reality companies to further grow and develop their businesses.” Said Chris Kilroy, investment manager at Mercia: “We’re delighted to announce our partnership with Augmentor and we’re looking forward to working with the Digital Catapult team to find and support the most ambitious entrepreneurs operating within the sector across the UK.”
With continued support and investment into UK business Mercia Technology are positioning themselves not just as a leader in the investment filed, but also as a support of the UK industry. There investments in the above companies would of supported a number of projects, providing jobs for various people within the immersive media industry. This allows the teams working in the UK to continue positioning themselves as strong competition for the global market, attaching more business in the process.
“Augmentor is a crucial support programme for the UK’s early-stage businesses working on immersive technology. The programme is gathering some of the best businesses across the UK, offering them access to key partners, mentors and investors.” Said Aurelien Simon, head of immersive at Digital Catapult: “The partnership with Mercia was critical to the great impact of this programme in its first year and we’re incredibly pleased to see them joining us again for the second year.”
VRFocus will be sure to bring you all the latest from this partnership in the future so make sure to stay tuned for more.