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Air New Zealand Partners With Magic Leap

Airline works with Magic Leap to create immersive experience for marketing New Zealand tourism.

Though Magic Leap remains tight-lipped on the details of its main product, that has not stopped to company from establishing relationships with brands and companies, such as the recently announced strategic partnership with Air New Zealand.

The airline is working with Magic Leap and London-based creative studio Framestore to create an experience that lets travellers explore New Zealand in a new way.

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The ‘Fantastical Journey Throughout New Zealand’ is meant to highlight the dramatic and diverse landscapes and activities that makes the country a unique tourism destination. The experience is due to debut later this year and will form part of a longer-term programme with is aimed at redefining travel experiences.

“Air New Zealand is excited to bring innovative, emerging technology to our customers and create a more enjoyable travel experience. Our goal with this partnership is to continue to encourage new visitors to experience the wonders of New Zealand with us,” says Jodi Williams, Air New Zealand General Manager of Global Brand and Content.

“Magic Leap and Air New Zealand have a shared ambition to bring true innovation to everyday experiences, including the air travel experience. As a Magic Leap partner, Air New Zealand is uniquely positioned to bring revolutionary technology to the travel industry,” says Rachna Bhasin, Magic Leap Chief Business Officer.

Immersive technology such as virtual reality (VR) and mixed reality (MR) has been used by other airlines previously, with airlines such as Quantas and KLM utilising the technology for marketing, and Air New Zealand itself has experimented with providing its staff with the Microsoft HoloLens.

There are still few details on when the first Magic Leap product, the Magic Leap One will be released, though some partners and developers are said to have received the development version of the device.

For future coverage on Magic Leap and other immersive technology, keep checking back with VRFocus.

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