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Point & Place

EyeKandy Launches Point & Place AR Service Platform For Retailers

The new platform will enable brands and retailers to easily add augmented reality shopping to their websites.

EyeKandy, a global leader in A-Commerce solutions has announced the laugh of Point & Place, a turnkey augmented reality (AR) platform for brands and retailers. The new AR platform wil enable brands and retailer to take advantage of the ever growing consumer awareness of AR technologies and deliver a more engaging shopping experience.

Point & Place

Point & Place works by allowing users with a smart device the chance to take a digital recreation of a product and visualize it within their own home. A number of business already make use of the technology, such as IKEA, but with EyeKandy’s Point & Place platform more businesses with be able to leverage this solution without the need for costly overheads to developer their own AR platform.

Andy Shackleton, CEO of EyeKandy commented; “Point & Place offers an ‘Instant On’ for retailers to offer AR shopping. With a portfolio of over a thousand, high quality, AR product models, across fifteen product categories including; Home Appliances, Consumer Electronics, Furniture and more EyeKandy have democratised AR Shopping in retail for the many, not just the few.”

“Point & Place helps close the ‘Imagination Gap’ for consumers. When you’re shopping for televisions, printers, furniture and a host of other products, shoppers have to imagine how a TV is going to look on their wall, or a printer on their desk, or a coffee machine in the kitchen.” Shackleton continues: “Point and Place closes that imagination gap, reducing decision making timelines on purchases, as well as reducing product returns.”


The application is set to be available in fifteen languages and is already live across a number of countries with retailers including Vanden Borre, SaveHyperonline, Curry’s and Euronics. Users will be able to explore over a thousand products with many more continuously being added across fifteen product categories to allow for easy searching and placement within the real-world. In turn this will allow for a more streamlined shopping experience for customers which will remove a lot of guesswork with online shopping and hopefully lead to increased sales.

David Hart, Head of online at Savehyperonline added; “the process to get the AR product models added to our product pages was simple and required almost no development time. We went from zero to leading the market in terms of offering AR shopping to our customers within a week with the solution.”

The app is just the start of a dynamic AR product roadmap that EyeKandy will be working on over the next twelve months. Point & Place app is available now for supported iOS and Android devices and to stay up to date on all the latest developments for this platform, keep reading VRFocus.

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