Good Morning Web 3 - guides and resources for brands and individuals to jump into the next phase of the internet

This Week In VR Sports: It’s All About The Beautiful Game

Virtual world cup highlights, augmented star appearances and new stadium signage technology.

With the weekend here  it is time for another entry of This Week In VR Sport. VRFocus brings you a number of sports related virtual reality (VR) and augmented reality (AR) stories every weekend and this time it is all about the football. Cherry Pop Games have released highlights from their virtual world cup, Coca-Cola teams up with Swiss Striker Shaqiri for an AR experience and Supponor are using VR and AR to display multiple adverts at stadiums.

Football Nation VR Release Highlights From Round 1 Of VR Football Nation Tournament

Football Nation VR by developer Cherry Pop Games announced back in May that they would be hosting a virtual world cup tournament in celebration of the actual world up that is currently taking place in Russia. Now that a number of matches have been played Cherry Pop Games have published some of the highlights from the exciting virtual matches. This includes the highlight video above from the match between Tunisia and England with a few more available to watch on the companies YouTube channel.

For those unaware, the first VR Football Nation Tournament is running until 21st July and will see one team taking the final spot as the world’s best virtual football team. Currently the tournament is still in round 1 until the 28th June at which point only 16 of the 32 teams will go forward to play off against eachother. This will then go down to 8 teams on 5th July, 4 teams on 12th July and the final match taking place on 21st July.

Football Nation VR, known formerly as VRFC: Virtual Reality Football Club, is available now for PlayStation VR, Oculus Rift and HTC Vive.

Coca-Cola Kicks-Off The World Cup With AR Installation Staring Swiss Striker Shaqiri

Those looking to take part in a unique, large-format AR experience in Switzerland can do so at Zürich’s main train station in partnership with Coca-Cola. The new installation is part of a campaign to celebrate the FIFA World Cup and the popular drinks continued support of football. Lucky fans will be able to experience firsthand what it’s like to play alongside Switzerland’s Xherdan Shaqiri on-screen.

Participants will be able to witness a show of skill from Shaqiri before being invited to get involved and play a few shots against the Swiss star. At the end of the experience the user is promoted to take a photo with the digital Shaqiri along with having the chance to enter a giveaway to win a FIFA World Cup official match ball.

The interactive AR campaign installation has been created by Top-Sport and market leading DOOH creative services film Grand Visual. You can see a video of the experience above to get an idea of how it plays out for those able to attend in person.

Supponor Deliver Targeted Advertising Thanks To Virtual Signage


On site adverting at sports stadiums are seeing a transition from using static advertising on billboard to electronic displays, offering advertising more creative freedom with how to approach their audience. It was recently reported by Sportsvideo that the English Football Association’s partnership with augmented reality company Supponor would see the technology used during key matches.

The partnership was put to the test during the England warm-up match again Costa Rica in Leeds on June 7th, with Supponor having provided virtual signage insertions. Spectators at Elland Road saw different LED banner ads scrolling on the barriers around the field than those watching at home. Even viewers of the broadcast feed were subject to different ads depending on their location and the devices they were watching the match on.

The technology to virtual adjust the advertisements that viewers and spectators see all on the same surface/display not only increases the number of advertising opportunities, but also also for more targeted adverts.The technology and partnership with Supponor is expected to grow and be used further in the future which is sure to shape the way stadium advertising is used.

That is all for This Week In VR Sport. For more on immersive sport news keep reading VRFocus and remember to check back next week for another This Week In VR Sport.
Related Posts