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VRFocus Chat Up With Anzu.Io To Learn About Their Latest Developments

The advertising platform for VR and AR has been growing.

Back in October of 2017 VRFocus sat down with Anzu.io to discuss their plans to help developers working in virtual reality (VR) and augmented reality (AR) get access to advertising money within their content. Jumping forward to June 2018 VRFocus’ Nina Salomons sat down with Ben Fenster, CEO and Co-Founder, Anzu.io once again to see what the company has been up to and what developers can look forward to.

Fenster reveals right away that Anzu.io has been growing rapidly, with an ever increasing number of applications and developers using the platform to help monetize their content. “We’ve been working very had and expanding the platform to new advertisers and exchanges” Fenster explains: “We are currently expanding this by the day. Also we have seen an amazing turnout of developers and we have several live apps currently on the Google Play Store and Steam store, and more coming now on iOS and other platforms and we have seen very good responses already. Tens of thousands of monthly active users and revenues and we are really feeling excited about everything that is happening.”

Expanding the platform to empower developers to put adverts within their content is not the only thing that the team have been working on. It was touch on in the last interview with Anzu.io about how they were working on using 3D eye tracking software alongside the advertising platform to put checks in place to ensure adverting content was displaying correctly. Fenster explains that they have no since grow this system by adding interesting new capabilities.

“We’ve been working, product wise, on an amazingly new ad units that allows developers to use hardware acceleration to get the top performance and to optimize the ads from external partners to make better looking on the 3D environment and many other features. Also we’re actually adding to the 3D eye tracking software that we discussed, another thing that relates to it which is the ability to detect colour accuracy within ads because – in the last time that we spoke it could only say whether the ad was big enough and visible on the screen and now we can was the colour accurate to the source of the ad so that if have smoke or visual effects of lighting effects, you still make sure that the ad is fully viewable.”

The fully interview with Fenster can be viewed below and goes in depth about the companies plans and current projects. As always VRFocus will be sure to bring you all the latest from Anzu.io in the future so make sure to stay tuned for more.


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