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David Bowie Exhibition Goes Virtual

Traveling Exhibition ‘David Bowie Is’ will be getting an AR and VR experience.

Many fans and large swathes of the music world still mourn the loss of David Bowie, whose distinctive talent and sense of style changed the music industry and influenced so many people. For those fans were were unable to visit the ‘David Bowie Is’ traveling exhibition, they will have a new chance to experience it with the power of virtual reality (VR) and augmented reality (AR).

The exhibition has been touring the world for six years and has now officially ended, however Sony Music Entertainment (Japan) in collaboration with the David Bowie archive, Planeta and V&A are planning to release a digital recreation of the exhibition for smartphones as an AR experience.

‘David Bowie Is’ was a travelling exhibition which drew in over 2 million visitors during its stops in 12 cities where it was presented. It became the single most visited touring exhibition at the Victoria and Albert Museum.

The exhibition was created to explore David Bowie’s creative processes as both an innovator and a cultural icon and trace his chancing style over five decades. The digital version of the exhibition will use 3D scans to preserve and present his costumes and treasured objects so users can examine them in complete detail.

In Spring 2019, a redesigned version of ‘David Bowie is’ will also arrive as a VR experience, which is planned to be made available on all major VR platforms.

The creators of the new digital versions of the exhibition believe bringing ‘David Bowie is’ into the virtual space will add a new level of depth and intimacy to the exhibition, which will allow to viewer to engage with one of the world’s most popular and influential artists in a new way.

Views of installations at the “David Bowie is” exhibition are seen during a press preview at the Brooklyn Museum in Brooklyn, New York, U.S., February 28, 2018. REUTERS/Shannon Stapleton

The AR experience is planned for release some time in Autumn 2018, with the VR experience following in 2019. The David Bowie Archive will be donating a share of the profits to V&A and the Brooklyn Museum.

For further news on new and upcoming VR and AR projects, keep checking back with VRFocus.

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