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Life In 360°: Chickens – Getting A Clucking Clue

Go behind the scenes at the lifecycle of a broiler chicken as part of a new campaign by the US National Chicken Council.

Welcome back to another week of all things virtual reality (VR), augmented reality (AR) and mixed reality (MR) related, here on VRFocus. After last week’s music video theme week it’s back to the usual mixed bag of experiences as we head into August.

Yes, we’re already almost at August. Time is flying.

Life In 360° / 360 Degree Video

What isn’t flying is the subject of today’s video, chickens. Broiler chickens – aka the ‘for eating’ sort. Eating chicken is on the increase, in fact consumption is currently at a record-breaking level.  But as demand for chicken has increased so also has the demand for knowledge from the end consumer. Where is this chicken from? What was it fed? How was it kept?

So the NCC – the National Chicken Council (yes, it’s really called that) have put out a series of three 360 degree videos showing the various stages of the chicken’s life. You can find the three videos below.

“We know that people want more information about chicken production and that most have not visited a chicken farm, so we are bringing the farm to them,” Says Tom Super, spokesperson for the National Chicken Council. “Through our virtual reality tours, viewers are able to see the way most chickens are hatched, raised and processed in the U.S. – it’s a fully immersive experience.”

“The virtual reality experience is a natural extension of the Chicken Check In program, which invites consumers to see how chickens are raised and produced in the U.S. We’re proud to give a close look at our birds, their lives and how they get to our tables. We plan to bring the experience to consumers not only online, but to trade shows, schools, and various other events.”

The Hatchery

“Chickens begin their life in hatcheries, where fertilized eggs (not table eggs) are incubated and hatched into chickens that are raised for meat.”

The Broiler Chicken Farm

“Once the chicks are hatched, they are transported that day to local farms where chickens are raised by farmers with oversight from licensed veterinarians.”

The Processing Plant

“When chickens reach the proper market weight, they leave the farm and are transported to the processing plant where they are humanely slaughtered and processed under the supervision of the U.S. Department of Agriculture. The chicken ultimately goes to grocery stores, restaurants, cafeterias, etc.”

VRFocus will be back on Wednesday at the usual time for more Li360.

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