Blippar, the augmented reality (AR) and computer vision company has announced the launch of a new indoor visual positioning system that can be used in any indoor space, regardless of space. By pairing the accuracy of indoor visual positioning with the power of AR, Blippar’s new system enables indoor spaces to be turned into a detailed and immersive AR experience.
As reported by Businesleader, the new product build on Blippar’s expertise in using computer vision for location-based AR and offers a more refined and robust result. Back in 2017, Blippar launch their AR City App to help people not get lost in a new location. The app leveraged both AR and computer vision to allow users access to information and content as they traveled and navigated cities. The app used three key features: AR basic navigation; Enhanced map content and Urban visual positioning (UVP). These three features ensured that a user would always be able to navigate a city without any issues.
Blippar have now extended this technology for use with indoor environments, looking to change the way we navigate spaces and transform industries from tourism to entertainment. One of the core features, indoor wayfinding, will allow a user to have directions and information directly fed to them through a camera in AR, helping to navigate the space. There is potential for the technology to be applied to large locations, such as airports, shopping malls, stadiums and more.
Ambarish Mitra, co-founder and CEO of Blippar, said: “Since launching AR City, which is in part powered by our urban visual positioning system, we received a lot of interest in applying this technology indoors. I am very proud of what the team has achieved with our indoor visual positioning system. It is another step towards realising the transformational potential of augmented reality and computer vision and showcases more useful ways these technologies will improve our day-to-day lives.”
Though the technology is currently in early stages of developer Blippar are aiming to launch it with a major retailer and other companies in early 2019. VRFocus will be sure to bring you all the latest on the system so make sure to stay tuned for more.