Digital out-of-home entertainment (DOE) specialist Immotion Group has announced the opening of a new ImmotionVR location in the UK, based at Xscape Yorkshire, Castleford.
The new location offers a variety of virtual reality (VR) experiences that either feature the HTC Vive Pro headset, the VX1 – VR Cinema Pod; a shared experience with advanced motion mapping technology, and the CX1 Racer; several networked cars featuring force feedback and motion hydraulics for a fully immersive racing experience.
Xscape Yorkshire is the third ImmotionVR location to launch in the UK, the others being Bristol last year and Manchester in June, continuing the company’s strategy to build its suite of owned and operated sites within shopping centres and family entertainment destinations across the UK.
“We are rapidly delivering on our strategy and are very proud to have delivered our third ImmotionVR centre in just seven months,” said Martin Higginson, Executive Chairman of Immotion, in a statement. “We are delighted to partner with Xscape Yorkshire, which provides great family entertainment to the people of Yorkshire and beyond. We hope that this latest ImmotionVR site delivers the same fun and great ratings that we have seen in Bristol and Manchester as we continue to build the business across the UK, Europe and USA in what is an exciting, fast growing market.”
“ImmotionVR has filled the gap for quality virtual reality experiences at Xscape. It’s a fantastic addition to our line-up and is sure to be a hit with our customers, both big and small,” adds Jason Warren, Xscape Yorkshire General Manager.
Xscape Yorkshire is a family-focused entertainment and leisure attraction which welcomed 4.2 million visitors in 2017. Prices for ImmotionVR start from £5 GBP for a single gameplay session, going up to £20 for 30 minutes or £30 for a full hour. Further details can be found here.
Immotion Group has also been targeting the North American market, appointing a North American Sales Director as well as floating on the London Stock Exchange’s junior market, AIM, to raise capital. For any further ImmotionVR opens in the UK, keep reading VRFocus.