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Joel Embiid

Life In 360°: The Process Of Courting Fashion

Koncept VR and GQ do some 360 degree filming with NBA star Joel Embiid.

Hello one and all, and a hello again from myself, as I’ve been away for a little while resulting in other folks taking over for a few days.  Welcome back to another edition of Life In 360° here on VRFocus where we begin Friday’s coverage of all things immersive by checking back in with the folks at Koncept VR. As you no doubt know, Koncept VR are one of those immersive technology companies that are always busy. New partners. New projects. New things to see. In fact, I’m hoping we’ll be hosting a guest piece of theirs somewhere down the line about just how they do it all, but that’s hopefully one for the future.

Life In 360° / 360 Degree VideoTheir most recent partnership with GQ took them onto the basketball court to film some 360 degree action with Philadelphia 76ers No. 21 Joel Embiid as part of a new campaign. The Cameroonian Centre has been making waves in Philadelphia since he was drafted there as the third pick overall in the 2014 NBA Draft – even making the 2018 NBA All-Stars.

I’ll leave it to Koncept themselves to give you the rundown on what you’re about to see: “In conjunction with GQ’s first ever digital cover, Koncept VR went behind-the-scenes of the Philly photo shoot to capture NBA star Joel Embiid in 360° action. The resulting video allows the viewer to get up close and personal with ‘The Process’ as he shoots, scores, and hangs loose with his selfie-snapping fans.”

You can see the video below, but you can also read the article on the GQ website where Embiid goes into his childhood, hopes, aspirations and talks about life on the court. You can do that here. Li360 is back on Monday at the usual time with a video about Greenland. I’ll see you then.


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