Location-based entertainment (LBE) specialist Nomadic has announced the next location for its unique brand of virtual reality (VR) retail experiences, heading to Las Vegas to take up residency in a new experiential retail and entertainment complex called AREA15.
The complex plans to offer live events, immersive activations, art installations and much more, with Nomadic occupying 6,000 total square feet of the 200,000 square foot complex, located near AREA15’s anchor tenant, the art collaborative Meow Wolf.
Just like its original location in Orlando, Florida, Nomadic will offer guests in Las Vegas cutting-edge VR experiences which they can physically-engage with. It’ll incorporate physical props, set design and environmental effects for its story-driven VR content, appropriate for participants age 10 and older. The company hasn’t said whether its latest title Arizona Sunshine: Rampage – which puts players inside a zombie-infested refinery, at night (definitely not one for 10 years olds) – will be coming to the new location.
“Nomadic’s vision of being the leader for next generation, out-of-home, fully immersive VR entertainment fits perfectly with the curated collection of unique entertainment and retail businesses, artists and best-in-class live events that will find a home at AREA15,” says Winston Fisher, chief executive officer, AREA15 in a statement.
“Nomadic is creating a new medium of immersive entertainment. Bringing this to market with a partner such as AREA15, which is committed to achieving that same high level of innovation and entertainment as us, is a perfect match for us,” said Doug Griffin, founder, Nomadic. “To be paired with other groundbreaking activations is exactly why we chose Las Vegas as our next location and we know locals and visitors alike will enjoy getting lost in these incredible adventures.”
AREA15 isn’t finished at the moment. The complex is scheduled to open its doors in December, as such, additional details regarding specific experiences planned for AREA15 are due to be announced later this year.
Update: VRFocus previously wrote that Nomadic was to open a third location in San Rafael, California. This was incorrect (it’s the company’s head office), apologies for the mix-up.