Back in March Linden Lab announced that it had sold its social virtual reality (VR) platform Sansar to Wookey Project Corp. as it focused efforts on Second Life. Today, Wookey has announced its first major event to be held in Sansar, a music and arts festival called Lost Horizon.
The event is being put together by the team behind Glastonbury’s Shangri-La experience as well as VR Jam, putting together several stages of superstar DJs, underground acts and visual artists.
Aiming to recreate that festival experience in VR, the team will be replicating real-life attractions from Shangri-La, including the Gas Tower, Freedom and SHITV stages. Performers will include Carl Cox, Fatboy Slim, Jamie Jones (Gas Tower) and Coldcut, A.Skillz, Krafty Kutz, Henge and Alabama 3 (Freedom). There will also be a new stage called Nomad featuring drum-and-bass labels like Hospitality, Critical Records and Born on Road.
“Now more than ever, fans are looking beyond traditional live shows to connect with the artists they love. They’re online, they’re savvy about streaming, they’re eager to experience music unconstrained by where they live, and there’s a clear demand for events that transcend old boundaries,” says Sheri Bryant, President of Sansar in a statement. “With Lost Horizon, we’re delivering the music festival of the future: deeply immersive, fully online, accessible to anyone and anywhere with a PC or phone at their disposal. We’re at the vanguard of something truly incredible, and we couldn’t be more excited to turn this page.”
“Our mission is to pioneer new ways of sharing culture and creating a global community that we feel defines us and our ethos,” Kaye Dunnings, Creative Director at Shangri-La and Lost Horizon adds. “We need unity more than ever right now, in an industry that is falling away in front of us. By creating a digital platform to experience art and music in a new way, we are at the forefront of defining the next generation of live entertainment and creative communities as we know them.”
Accessible across PC, VR and mobile (via a free app), Lost Horizon will run from 3rd – 4th July 2020, simply download Sansar to get started. Just like any other festival, you’ll need to purchase a ticket, these go on sale later this week. Proceeds will then raise money for The Big Issue and Amnesty International. The festival will also be streamed live via Beatport and other partners.
Should any further announcements be made, VRFocus will keep you updated.